The Art of Writing & Speaking The English Language

• Sherwin Cody, "The Art of Writing & Speaking The English Language"
• Echo Library | 2007 | ISBN: 1406846570 | 172 pages | PDF | 1,1 MB
• If there is a subject of really universal interest and utility, it is the art of writing and speaking one's own language effectively. It is the basis of culture, as we all know; but it is infinitely more than that: it is the basis of business. No salesman can sell anything unless he can explain the merits of his goods in effective English (among our people), or can write an advertisement equally effective, or present his ideas, and the facts, in a letter. Indeed, the way we talk, and write letters, largely determines our success in life.
• Now it is well for us to face at once the counter-statement that the most ignorant and uncultivated men often succeed best in business, and that misspelled, ungrammatical advertisements have brought in millions of dollars. It is an acknowledged fact that our business circulars and letters are far inferior in correctness to those of Great Britain; yet they are more effective in getting business. As far as spelling is concerned, we know that some of the masters of literature have been atrocious spellers and many suppose that when one can sin in such company, sinning is, as we might say, a "beauty spot", a defect in which we can even take pride.
• First published in 1903.
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