Tourism is an essentially visual experience: we leave our homes so as to  travel to see places, thus adding to our personal knowledge about, and  experience of, the world. The study of tourism as a complex social  phenomenon, beyond simply business, is increasing in importance, and by  providing an examination of perceptions of culture and society in  tourism destinations through the tourist's eyes, this book discusses how  destinations were, and are, created and perceived through the 'lens' of  the tourist's gaze.
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